How To Set Up Pinterest Ads

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching!

Pinterest is unique among social platforms because its users are — largely — going there to find new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your advertisement spend, versus paid ads alone.

Plus, Pinterest has one of the lowest CPCs in social media advertizing.

Sounds astonishing, right? Buckle upwardly as nosotros swoop into everything y'all need to know about Pinterest ads, from ad formats and specs to creative ad examples to inspire you lot.

Bonus: Download a free guide that teaches you how to make money on Pinterest in six piece of cake steps using the tools you already take.

What are the benefits of Pinterest advert?

Discovery is at the centre of Pinterest. Users go there to find new ideas and inspiration, as opposed to other social platforms like Facebook, where you go to ~~stem your ex~~, um, run into what'southward new with your friends.

Pinterest users desire to discover new products, brands and projects. And Pinterest ads naturally work into that because they don't interrupt. They add to the sense of discovery.

Because Pinners are looking to shop, they're more than probable to appreciate ads than on any other platform. On average, Pinterest ads earn a 2x college return on ad spend with a 2.3x cheaper cost per conversion, compared to other social media platforms. That's huge!

Merely, who are these Pinterest users, anyway?

Pinterest continues to grow year over yr. At that place are at present 444 meg agile monthly users, up from approximately 250 million in 2022. That'southward more than the population of the United States. And, while in that location are many male person and non-binary Pinners out there, over 44% of Pinterest's advertising audience are women betwixt 25-44 — an important demographic for many industries.

But, Facebook currently has over 2.8 billion monthly agile users, and so why would you want to advertise on Pinterest vs. Facebook?

Consider that:

Pinterest users are 7x more probable to say Pinterest is the almost influential platform for buying decisions.
Pinterest's quarterly advertising accomplish is growing at six.two% compared to Facebook's ii.two%.
45% of Americans with a household income over $100,000 are Pinterest users.
Pinners are 66% more likely to give new brands a chance — and stay loyal.

Advertising on Pinterest is similar running ads on a jitney that but goes to the mall. Everyone on board is fix to shop. You just need to go your make in front of them.

Pinterest has several advert formats and campaign types to aid you lot exercise that, then let's dive into them.

Pinterest ad types

New for 2022: Thought Pins

Idea Pins (sometimes nicknamed story pins) are brusque video segments, or a serial of up to twenty graphics, designed to depict Pinners in with immersive educational content. They're typically used for short how-to videos or demonstrations.

Source: Pinterest

Format-wise, they're similar to Instagram Stories. They give you more than ways to catechumen versus standard video or graphic Pins, such as:

User tagging
Interactive stickers and topic hashtags
Text and graphic overlays
Optional voiceovers
Pick to add together detail pages, such as a list of steps or materials needed
A "TikTok-ey" creation process right from your phone

This engaging new format receives 9 times more comments than regular Pins. Since Pinners are already wanting to larn new skills and discover brands on Pinterest, Thought Pins perfectly tie into that as a creative way to communicate step-by-step DIYs or tell a make story.

Right at present, this is an organic-just format but Pinterest is currently testing sponsored Idea Pins in the United States and planning to rollout Thought Pin ads to everyone in late 2022 — then start getting set up for it now!

New for 2022: Endeavour on product Pins

Attempt on product Pins combine your content with augmented reality to create a virtual "fitting room" feel on Pinterest. Whoa.

Specially powerful for dazzler and accessories brands, it allows users to see how a production will look on them by using their telephone's photographic camera.

Source: Pinterest

Try on Pins aren't available in all countries however, and you'll need a Pinterest Concern account and an uploaded product catalog. Additionally, creating a Try on Pin is currently only possible by working with a Pinterest business relationship managing director.

But if you run an e-commerce business, y'all should start thinking about these. Hopefully, we'll see this format get more publicly available for brands to use equally ads in late 2022 as well. Right now, they're available by awarding only.

Pinterest collection ads

Drove ads display to mobile users only, which is 82% of all users.

A drove advertizement consists of i big, featured video or prototype and three supporting images. If a user taps your ad, yous tin then show upwards to 24 supporting images on the advertisement detail page.

Source: Pinterest

These types of ads are perfectly suited for e-commerce brands, especially in fashion, home decor and beauty segments. Nevertheless, anyone can do good with the right creative strategy.

It'south especially powerful to combine video and product or lifestyle images. For example, use an editorial, lifestyle video for the featured asset and support that with production and detail shots for the secondary assets.

Another squeamish thing about Collection ads? Pinterest can automatically create them for you, including choosing related products from your product itemize. Nice.

Pinterest carousel ads

Carousel ads wait exactly like organic Pins but comprise a group of images users tin swipe through on mobile or desktop. You can tell it'southward a carousel by the small dots underneath the epitome.

Importantly, when a user saves it, the unabridged carousel saves to their board. You tin can have 2-5 images per carousel advertising.

Pinterest carousel ads are bully for showing unlike angles of the aforementioned item, or for showing related accessories or items, or lifestyle shots of the product in utilise.

Promoted Pins

These are the simplest blazon of ads to run on Pinterest because yous're substantially "boosting" an existing Pin. Promoted Pins are a single image or video that appears in the domicile feed. The merely matter differentiating them from organic Pins is a pocket-sized "Promoted past" label.

When a user clicks an organic Pin, they see the Pin detail page. With Promoted Pins, they're taken directly to the URL you specify.

Promoted Pins may be simple but they're also very effective, especially when combined with automatic bidding (covered after in this commodity!).

Shopping ads

Shopping ads are similar to collection Pins as they're pulled from your product itemize. Many platforms, like Shopify, offering a direct connection with Pinterest for this.

Dissimilar Drove ads, these characteristic just one image or video.

The great matter about these ads is how easy they are. Anyone can ready them up in minutes. Pinterest uses the data in your product information, as well every bit your industry, to automatically target Shopping ads to the most interested audience.

Y'all can also fix your own targeting and advanced audition retargeting options, simply this is 1 of the most "set it and forget information technology"-friendly ad types out there.

And the well-nigh constructive. Fashion label Scotch & Soda tried Pinterest Shopping ads for the kickoff time and brought in over 800,000 new users and a 7 times higher return on ad spend than previous campaigns elsewhere.

While Shopping ads are perfect for e-commerce, they can also work well for brick and mortar businesses, likewise. Floor retailer Floor & Decor doesn't sell online, but they earned a 300% sales boost with their auto-uploaded Pinterest Shopping ad entrada.

Sometimes the most effective ads are the simplest in appearance, but the all-time targeted, and that's where Shopping ads really smooth.

Source: Pinterest

Bonus (not-actually-advertising) format: Product Rich Pins

Rich Pins permit you to include much more detailed information than standard Pins. Anyone can employ Rich Pins, only you lot'll need to add some lawmaking to your website offset.

There are iii types: Production, Recipe and Commodity, but I'm going to focus on Product Rich Pins.

Hither's what a Product Rich Pivot looks similar. It shows toll and stock availability as well as the championship and description from your website. And, it fifty-fifty updates that data — including price — if your website content changes.

Source: Pinterest

Okay, cool, but that's not the best function. Production Rich Pins show upward in a special section in Pinterest search results: the Shop tab.

Source: Pinterest

Wondering nigh the Promoted Pins in the case above? You can't pay to promote a Product Rich Pin, but your Shopping ads will show up here, too.

All information technology takes is adding a bit of code to your site to go your products listed hither — for gratis, with auto-updating information. Just do it.

Desire to save even more time? Once you have Rich Pins fix on your website, you lot can schedule all your Pins, including Product ones for the Store tab, easily with Hootsuite:

Pinterest ad objectives

Pinterest's Ads Manager has five ad objectives to choose from:

Brand awareness

This is for getting your name out there, either for your company or a specific product launch. This is the loose craft glitter of advertising goals: go discovered everywhere by everyone in every nook and cranny (of the net) for weeks and months to come.

Recommended Pinterest ad types: Promoted Pins, Shopping ads

Video views

A straightforward goal for getting the most eyeballs possible on your content. This works for any type of video Pin, including for specific product promotions or general videos about your make story.

Recommended Pinterest advertisement types: Video Pins

Consideration

This goal is all about getting clicks on your Pivot. In other words, spider web traffic. This goal is for people who are already aware of yous and you desire to move them deeper into your funnel.

Recommended Pinterest ad types: Collection ads, Carousel ads

Conversions

Get that money, dear. Conversion campaigns focus on obtaining a specific result, whether that'south a sale, outcome sign-upward or other opt-in blazon activity. These employ a tracking code on your website to automobile-adjust the entrada based on past functioning.

Pinterest recommends giving your entrada a good 3-5 days before making whatsoever adjustments, so that it can utilize your tracking code to automatically adjust the campaign targeting and goals one time it gathers sufficient data.

Recommended Pinterest advertizing types: Shopping ads, Collection ads, Idea Pins

Catalog sales

Specific to e-commerce, these ads are all about earning a specific type of conversion: a product sale. Either unmarried Shopping ads or Collection ads tin can reach this goal.

Recommended Pinterest ad types: Shopping Pins, Collection ads (or fifty-fifty Product Rich Pins for free!)

Pinterest ad sizes

Idea Pins ad specs:

Aspect ratio: 9:sixteen (minimum size 1080×1920)
Format: Video (H.264 or H.265, .MP4, .MOV or .M4V) or epitome (.BMP, .JPG, .PNG, .TIFF, .WEBP). Maximum 20MB per image or 100MB per video.
Length: 3-threescore seconds per video clip, max twenty clips per Idea Pivot
Copy: Maximum 100 characters for the title and 250 characters per slide in a text box.
Safe zone: To ensure text and other elements are viewable across all devices, proceed important content this far abroad from the borders of your 1080×1920 image or video:
- Top: 270 px
- Left: 65 px
- Right: 195 px
- Bottom: 440 px

Collection ad specs:

Option 1: Hero/featured paradigm: .JPG or .PNG, 10mb or less with an aspect ratio of either 1:1 or ii:iii
Choice 2: Hero/featured video: .MP4, .M4V or .MOV H.264 or H.265 format. 2GB maximum. At least four seconds long, 15 minutes maximum. Recommended attribute ratios: one:one or 2:3.
Secondary prototype avails: .JPG or .PNG, 10mb or less. Minimum of 3 images and maximum of 24. Recommended attribute ratio of 1:1, although can apply 2:3 but they will show as 1:i.
Copy length: Up to 100 characters for title and upward to 500 for clarification. Clarification simply shows in organic collection Pins, not ads.

Carousel ad specs:

Aspect ratio: 1:1 or 2:iii
Format: .JPG or .PNG, max size 32MB per image
Quantity: 2-5 images per carousel ad
Copy: Upward to 100 characters for title and upwardly to 500 for description.

Promoted Pin ad specs:

Aspect ratio: 2:three recommended, 1000 x 1500 pixels
Format: i paradigm (.PNG or .JPG)
Copy: Upward to 100 characters for championship and up to 500 for description.
Additional requirements: Must exist uploaded to a public lath you lot own, not comprise 3rd political party material, take a URL specified, and not incorporate a shortened URL in the description field.

Video pin advertisement specs:

Standard video ads:

Aspect ratio: Either 1:1, 2:3 or 9:16 recommended.
Format: .MP4, .MOV or .M4V, H.264 or H.265 encoding, maximum 2GB
Length: Minimum 4 seconds, maximum xv minutes.
Copy: Up to 100 characters for title and 500 for description.

Max-width video ads (mobile only):

Aforementioned as above, except aspect ratio must exist either one:1 or 16:nine.
Shown to mobile users only.

How much do Pinterest ads cost?

While every campaign and ad format varies, the average cost of Pinterest ads in 2022 was $i.fifty per click.

Source: Statista

Not only are Pinterest ads much less expensive than Instagram and YouTube, they're likewise uncommonly constructive.

It Cosmetics capitalized on unbranded search terms with Shopping ads that brought in a 5x college render on their ad spend, and was 89% more cost constructive than other platforms they used.

You can fix a maximum daily budget for your Pinterest ad campaigns. There are besides two options for advertizing grouping bidding:

1. Custom bids

You gear up the maximum amount to pay for each action in each entrada. In that location are minimum bids, which vary past advertizing format and competition, but you're in command of the maximum bid.

For case, if a minimum bid for a click is $0.25, y'all can ready your maximum to $2.00. But, if the electric current rate at the time a user clicked your ad was $0.75, yous will only spend $0.75.

2. Automatic behest

Launched in 2022, automatic bids lower your ad spend and increment results. Pinterest automatically adjusts your bids throughout the 24-hour interval, every single day, to go the most blindside for your buck. Information technology's like having your ain personal ads manager.

Automatic behest helped article of furniture retailer Made.COM lower their CPC by 80% while increasing clicks past 400%.

Source: Pinterest

Plus, you don't need to be glued to your computer 24/vii to manually adapt your bids. And then, yep, automatic ads bidding is ane surface area nosotros're all fine with robots taking over, right?

four Pinterest ad campaign examples to inspire you

In improver to the examples throughout this article, hither are more effective Pinterest ads to larn from:

Video ads that feel similar augmented reality

Craft brand Michaels created Pins that wait similar a 360-caste room tour, adding a unique twist on typical video ads. Their immersive Pinterest entrada resulted in an eight% bump to in-shop traffic during the vacation season.

Source: Pinterest

Eye-catching video ads on a pocket-sized upkeep

Like the Michaels example in a higher place, this simple but constructive video ad from Wallsauce catches Pinners' attention by swapping out wallpaper. Video ads don't e'er mean filming an bodily video and the costs associated with that. Become creative!

Adding interactive flavor to Thought Pin ads

Netflix adds an element of interactivity to this Idea Pin ad featuring five frames to tap through. While all Idea Pins piece of work this fashion, the advertizing gives the illusion of control by asking the viewer to tap a sure number of times to go to the type of show they're interested in. Quick, clever and stands out.

Source: Pinterest

Simple and lifestyle focused static Promoted Pins

Video and Idea Pins are cracking, but simple one-image Promoted Pins are still super constructive. Volvo does a nice job hither of working in lifestyle content and keeping their copy minimal and so the goal of the Pivot stays clear (taking the quiz).

Source: Pinterest

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